this is where i'm supposed to comment that i can't believe its december already or how it weirds me out that it gets dark so early...
Instead, I'll just post this:
Because Monica Bellucci is pretty fucking ridiculous. And Italian. And 42.
I was watching VH1's The Fabulous Life of Celebrity Moguls today because my life is neither fabulous, nor am I even a menial sort of mogul. One of the celebrities they highlighted was Jay-Z, who I have a lot of respect for as a business man and an artist, though after seeing him slanging Budweiser with his new song, I kinda wish he'd just gone out on The Black Album, which was really fucking good. Anyway, the program's voice over ran over the Jay-Z's impressive resume outside of the rap game--how he owns this, is president of that, etc. The cherry on top was that he also owns his own color, which I'm sure grants you a previously unobtainable level of pimpdom. The voice over explained that Jay-Z has his own shade of blue, aptly titled Jay-Z Blue, and you can get your lap top or bling-mobile or whatever all done up with it. I didn't think this was at all possible. Then I found this article from a December 2005 issue of Rolling Stone. It's really long, but here's the clincher:
Because Monica Bellucci is pretty fucking ridiculous. And Italian. And 42.
I was watching VH1's The Fabulous Life of Celebrity Moguls today because my life is neither fabulous, nor am I even a menial sort of mogul. One of the celebrities they highlighted was Jay-Z, who I have a lot of respect for as a business man and an artist, though after seeing him slanging Budweiser with his new song, I kinda wish he'd just gone out on The Black Album, which was really fucking good. Anyway, the program's voice over ran over the Jay-Z's impressive resume outside of the rap game--how he owns this, is president of that, etc. The cherry on top was that he also owns his own color, which I'm sure grants you a previously unobtainable level of pimpdom. The voice over explained that Jay-Z has his own shade of blue, aptly titled Jay-Z Blue, and you can get your lap top or bling-mobile or whatever all done up with it. I didn't think this was at all possible. Then I found this article from a December 2005 issue of Rolling Stone. It's really long, but here's the clincher:
Next summer Jay will unveil an entirely new way of marketing himself: a color called Jay-Z Blue. “Jay-Z Blue is a license for corporations to get Jay-Z in the building,” said Steve Stoute, the head of Translation Consultation and Brand Imaging, who’s working with Jay on the project. “Cars, laptops, lots of different things. I got deals lined up like you don’t understand. But the bottom line is would a company pay to get Jay-Z involved in their product line? Yes, because of who he is and what he’s become as an icon. Consumers know that bullsh!t don’t leave his mouth. So when Jay-Z says x is cool he can singlehandedly change things. When Jay-Z says you shouldn’t have a [Range Rover] 4.0 but a 4.6, that changes Range Rover’s numbers. On ‘What More Can I Say,’ there’s a line: ‘I don’t wear jerseys, I'm thirty-plus/ Give me a crisp pair of jeans, nigga, button-up.’ That put Reebok’s NFL jersey business back to fans, removed it from fashion. He can move the cultural needle because they believe his honesty.”I still have my doubts, but I guess if anyone could pull that off, it's Jay-Z. And "99 Problems" is a really good song with a bad ass video.
1 comment:
Some people have way too much power and money for their own good.. Unfortunately, I'm not one of them.
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